Big City Event
This event took place in the Greater Toronto Area in spring 2017. I designed all the creative for the event including a poster, post cards, Facebook banner and profile picture, EventBrite banner, icons representing each day's theme, and an original logo. This inaugural event was four days of discovery and discussion with spiritual leader Adam Lobel, profound, funny and wise, esteemed scholar and speaker.
Originally the project was centered around the creation of a poster, which was advertised in print and online. The project then expanded to encompass a whole body of work, crossing multiple platforms.