There is an expanse of bad designs out in there. My goal is to rid the world of these sub-par designs in favor of beautiful, easy to read, and informative designs. I found current collateral that, needed some major help. Using the elements of art and design I created marketing material that exhibits clean lines and less clutter while keeping the company's branding strong.
Edit 1: postcard
The original postcard is all over the place with format. It is unsure what is the most important information this postcard is trying to convey. In the redesign I increased the size of the logo as well as the phone number and website. I imagine the yoga studio wants interested parties to view the website for more information and to sign up for classes. I made this information very clear on the redesign, splitting the information into a single column that is easy to read. I chose a gradient green as the background to represent a fresh spring day, much how one could feel after a yoga class, and an image that represents a variety of ages, genders, and races that appeals to a multitude of potential yogis.
Edit 2: flyer
The original flyer is bland with too much white space not being utilized. I brought in an enticing image at the top of the redesign while still including SunTrust's key color, orange. I broke up the information, adding two columns and enlarged the photograph of the Loan Officer in order for his face to be full frame. I maintained a generous amount of white space in order for the flyer to appear clean and the information concise, while increasing allure.
edit 3: coaster
In general, a coaster might get 30 seconds of viewing time between sips of beer. The original design is cluttered and the logos are small and hard to see. Although I like the idea of seeing all the cans together, they end up too small to view in a short period of time. In the redesign I increased the logo size while keeping the varieties of beers and the elements that make the brand unique.