There is an expanse of bad designs out in there. My goal is to rid the world of these sub-par designs in favor of beautiful, easy to read, and informative designs. I found current collateral in need of some major help. Using the elements of art and design, I created marketing materials that exhibit clean lines and less clutter while keeping the company's branding clear and strong.
The original postcard is all over the place with format. I'm unsure what is the most important information trying to be conveyed. In the redesign, I increased the size of the logo as well as the phone number and website. I made what I considered to be the most important information very clear: creating a single column that is easy to read. I chose a gradient green as the background to represent a fresh spring day, much how one feels after a yoga class, and an image that represents a variety of ages, genders, and races that appeals to a multitude of potential yogis.
The original flyer is bland with a lot of white space and small text. I recreated the flyer with an engaging photograph while still including one of SunTrust's main brand colors, orange. I added two columns and enlarged the photograph of the Loan Officer in order for his face to be full frame. I maintained a generous amount of white space in order for the flyer to appear clean and the information concise, while increasing allure.
If you think about it, a coaster gets at the most 30 seconds of viewing time between sips of beer. The original design is cluttered and busy; the logos are small and hard to see. Although I like the idea of showcasing all can styles together, they end up too small to view in a short period of time. In the redesign I increased the logo size while keeping the varieties of beers and the elements that make the brand unique.