This logo was created for a concept art gallery based in Toronto, Ontario. The client needed a simple design that mimicked the playfulness of art while reflecting a long history or heritage.
I chose a modern san-serif typeface with a distressed overlay to create the desired effect. The colors are both playful and inviting with a nod to contemporary and modern art.
The logos were created using horizontal and circular formats on white and black backgrounds to give versatility of use.
The last image shows many preliminary designs for this project.