YMCA Annual Campaign
As the sole graphic designer for the YMCA of WNC, I headed the creative design and production for the Y’s 2019 annual campaign including annual report, print and digital banners, pledge cards, and case for support that lead to the Y receiving highest honors, the Eagle Award for Excellence in Fundraising by the North American YMCA Development Organization (NAYDO). My design package contributed to the Y receiving over one million dollars in donations for the first time in history.
This brochure clearly shows how donors can support the YMCA's charitable impact. The infographics and pie chart were personally created to convey at a glance the impact of donations on various areas of support: financial aid, swim lessons, access to wellness facilities, and nutrition.
This brochure clearly shows how donors can support the YMCA's charitable impact. The infographics and pie chart were personally created to convey at a glance the impact of donations on various areas of support: financial aid, swim lessons, access to wellness facilities, and nutrition.
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YMCA Annual Report
The YMCA's Annual Impact Report (size 11x8.5 inches closed) is a multifaceted project that I look forward to every year. I coordinated multiple stakeholders in order to manage accurate data, compelling stories, and an accurate list of donors (removed here), as well as get design approval from a committee consisting of the Marketing VP, Director of Business, C-Suite, and multiple executive directors.
I particularly enjoyed creating the infographics and pie chart that represent many areas of the Y's charitable impact both internally and throughout the community. Another challenging task was creating the map of Western North Carolina that visually shows how the Y supports the community through centers, afterschool sites, and mobile food markets.
The triangular shapes that are are seen throughout the report reference a disassembled Y logo. The five color families of the Y brand flow subtly through the report, moving from green, to blue, purple, orange, and back to green.
I particularly enjoyed creating the infographics and pie chart that represent many areas of the Y's charitable impact both internally and throughout the community. Another challenging task was creating the map of Western North Carolina that visually shows how the Y supports the community through centers, afterschool sites, and mobile food markets.
The triangular shapes that are are seen throughout the report reference a disassembled Y logo. The five color families of the Y brand flow subtly through the report, moving from green, to blue, purple, orange, and back to green.
Miscellaneous Print Designs
These banners, in four sizes, were hung in the eight YMCAs of the association to recognize donors who gave $1000 or more towards the Y's Annual Campaign.
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The stakeholder for the Annual Campaign requested a 24x36" poster that displayed the individual Y's campaign goals visually with a thermometer. This poster was displayed for the Y's 2019 campaign. Through the use of branded illustrations the design conveys the nature of the Y's role in the community and encourages others to donate through seeing the progress being made by they Y.
The t-shirt was a new addition this year. Celebrating donors of a certain level, the shirt recognized the successful path of the Y and inspired support locally.
The t-shirt was a new addition this year. Celebrating donors of a certain level, the shirt recognized the successful path of the Y and inspired support locally.
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