Fashion Forward

The client wanted an upgraded logo for her jewelry and accessory line.  The original design was too feminine for her style and didn't set the right tone for her work.  Some of the terms she used to describe her work were bold, organic, and edgy. She also mentioned it possibly having a touch of African or tribal art. The client decided on a sleek and modern look that could be displayed in many sizes on multiple platforms.  She was ecstatic with the resulting design. 

final versions

original logo

Additional first drafts